Circle South

Nashville, TN

Completed at Nimble. Design Co.

Actively under development, Circle South is a 538,000 SF luxury high-rise office tower with planned market-leading amenities and ground-level F&B offerings on 8th Avenue South in the heart of SoBro. Set to anchor the Korean Veterans Boulevard (KVB) roundabout in 2024, Lincoln Property Company invited Nimble. to lead brand development and its introductory marketing campaign inclusive of collateral design, custom web development and specialty graphics.
Evolving the development's legacy logomark, we began our scope with a focused identity process, expanding and honing the base identity system to relate to its target demographic.
Playing off of the building’s unique architectural angles while subliminally referencing its position at the roundabout’s Stix art installation, we brought the brand to life across living campaign deliverables spanning website development to targeted pre-leasing collateral.